Welcome to RedPencil
Your Trusted Partner for Brand Strategy Consulting in Bangalore
Looking for an expert brand strategy consultant in Bangalore to elevate your brand? At Red Pencil, we combine insights, creativity, and strategic thinking to help businesses build strong, memorable brands that drive real impact. Whether you're a startup or an established company, our focus is on creating brand strategies that fuel measurable growth.
Who we are?
Why Choose us
Why Red Pencil as Your Brand Strategy Consultant?
Deep Expertise in Brand Positioning and Strategy
Customized Solutions for Every Business Stage
Research-Driven and Insight-Led Approach
Creative and Strategic Alignment for Long-Term Growth
Proven Track Record Across Industries
Comprehensive
Audience Analysis
Understand your audience deeply through detailed research, uncovering demographics, preferences, and online behavior for targeted marketing precision.
Strategic
Content Planning
Develop a content strategy aligned with your brand, creating engaging, valuable materials that resonate across various channels, fostering trust and visibility.
Data-Driven
Optimization
Continuously refine your strategies by leveraging data analytics, identifying key performance indicators and optimizing campaigns for sustained, impactful digital marketing success.
Our Services
Brand Discovery and Research
Uncover insights about your audience, market, and competition to shape a strong foundation.
Brand Positioning and Messaging Strategy
Craft a compelling brand story and clear positioning that sets you apart.
Visual Identity and Brand Guidelines
Design a cohesive look and feel for your brand — logo, colors, typography, and more.
Brand Architecture Development
Structure your product and service portfolio for clarity and future growth.
Competitive Analysis and Market Mapping
Identify opportunities by analyzing competitors and market gaps.
Brand Launch and Communication Strategy
Execute a powerful launch with strategic messaging across all channels.
Our Clients
Our Clients
Works
exploring our compelling portfolio today.
Case Studies
Gery Gone Mad, a popular snack brand, aimed to establish itself as a prominent name in the South Indian market.
To create awareness and engage with the target audience, we launched the ‘Cracker ko cash karo’ campaign. Offering an assured cashback of ₹100 and a chance to win ₹50,000, this promotion captured the attention of millennials. Collaborating with influencers, we crafted a quirky and engaging communication approach.
The campaign resulted in 10 lakh Sugar Cheese Cracker sales, 10 million views, and 2 million social media interactions, driving significant business growth in the region.e
Nandu’s Chicken, a Bengaluru-based brand with a 60-year legacy in the meat industry, aimed to establish itself as a leading player in the local market. Despite facing competition from established brands and lacking a digital presence, they needed to rethink their strategy. Positioning their products as the healthiest chicken in Bangalore, Nandu’s focused on providing hormone and steroid-free options.
The “Committed to Deliver” campaign utilised digital mediums, including print ads and digital films, to raise awareness among millennials and a wider audience about the benefits of healthy chicken. Within six months, the campaign resulted in a retail store increase from 4 to 20 and a significant boost in e-commerce sales, rising from 75k to 7 lakhs.
Spar Hypermarkets, a global retail chain with a rich history, partnered with us to launch their online store and create brand awareness.
Our challenge was to attract website traffic and promote “sparindia.com” despite competition from offline grocery shopping and other brands.
Our strategy capitalised on Spar’s heritage and brand value by targeting existing consumers and establishing the online channel. We utilised print and digital mediums to generate excitement through print ads and broaden the reach with digital posts.
The integrated campaign, “Now Shop Online,” yielded remarkable results. Within six months, we expanded the brand’s reach across the city, attracting over 10 lakh new customers.
Morickap resort, a new 5 stat category resort in Waynad, Kerala. Launched service by July. Launch campaign aim to get at least 60% booking during the launch week.
New name in market, No brand legacy, presence of players like Vaithiri, Windoflower, Taj etc.
Positioned as Redefend luxury in Wayanad. Use only digital medium for the promotion. Targeting geography in Bangalore, Chennai and Kerala.
“We are Open Now” campaign hits the space on July and achieved 90% of booking.
Gery Gone Mad, a popular snack brand, aimed to establish itself as a prominent name in the South Indian market. To create awareness and engage with the target audience, we launched the ‘Cracker ko cash karo’ campaign. Offering an assured cashback of ₹100 and a chance to win ₹50,000, this promotion captured the attention of millennials. Collaborating with influencers, we crafted a quirky and engaging communication approach. The campaign resulted in 10 lakh Sugar Cheese Cracker sales, 10 million views, and 2 million social media interactions, driving significant business growth in the region.
Nandu’s Chicken, a Bengaluru-based brand with a 60-year legacy in the meat industry, aimed to establish itself as a leading player in the local market. Despite facing competition from established brands and lacking a digital presence, they needed to rethink their strategy. Positioning their products as the healthiest chicken in Bangalore, Nandu’s focused on providing hormone and steroid-free options. The “Committed to Deliver” campaign utilised digital mediums, including print ads and digital films, to raise awareness among millennials and a wider audience about the benefits of healthy chicken. Within six months, the campaign resulted in a retail store increase from 4 to 20 and a significant boost in e-commerce sales, rising from 75k to 7 lakhs.
Spar Hypermarkets, a global retail chain with a rich history, partnered with us to launch their online store and create brand awareness. Our challenge was to attract website traffic and promote “sparindia.com” despite competition from offline grocery shopping and other brands. Our strategy capitalised on Spar’s heritage and brand value by targeting existing consumers and establishing the online channel. We utilised print and digital mediums to generate excitement through print ads and broaden the reach with digital posts.The integrated campaign, “Now Shop Online,” yielded remarkable results. Within six months, we expanded the brand’s reach across the city, attracting over 10 lakh new customers.
Morickap Resort represents a distinctively Keralan elegance and experiential luxury. Set around 3,500 ft above sea level on the mountain ranges of the Deccan Plateau of the Western Ghats, the resort presents you with the bounties of nature with the comfort of a world-class resort.
Testimonials
Director – Aadornly
Brand Manager – Wrangler
Managing Director – Ergoline
