Welcome to RedPencil
Maximize ROI with Expert PPC Campaign Management
Drive qualified leads and sales with tailored PPC campaigns across Google, Meta, and Performance Max.
Why Choose us
Selecting us as your digital marketing agency ensures a dynamic blend of expertise, innovation, and performance-driven strategies. Our seasoned team employs cutting-edge SEO, content marketing, and social media tactics to propel your brand to new heights in the digital realm. Trust us for a data-driven, ROI-focused approach that maximizes your online visibility and accelerates business growth.
Strategic approach, Customized Solutions, Proven Expertise, Transparent Communication, Result-Oriented, Cutting-Edge Technology
Dedicated PPC specialists for Google Ads, Meta Ads, and Performance Max
Our certified PPC experts specialize in Google Ads, Meta Ads, and Performance Max campaigns. We focus on maximizing ROI through smart targeting, continuous optimization, and data-driven strategies. From keyword research to scaling campaigns, we ensure your brand gets the right leads at the right cost.
Data-driven strategies to
maximize ROI
Leverage insights, not guesswork — our campaigns are powered by real-time data to ensure maximum ROI. We optimize every ad using performance analytics, helping you get more leads at the lowest possible cost. From targeting to conversion, our data-driven approach ensures your budget delivers measurable business growth.
Transparent reporting
Get real-time insights with clear, easy-to-read performance reports. No hidden numbers — track every click, lead, and ROI. We keep you informed with 100% transparency at every stage.
Proven track record across multiple industries
From startups to enterprises, we’ve delivered measurable growth across diverse sectors. Our expertise spans e-commerce, fashion, healthcare, manufacturing and more. Trusted by brands across industries for consistent results and scalable campaigns.
Comprehensive
Audience Analysis
Understand your audience deeply through detailed research, uncovering demographics, preferences, and online behavior for targeted marketing precision.
Strategic
Content Planning
Develop a content strategy aligned with your brand, creating engaging, valuable materials that resonate across various channels, fostering trust and visibility.
Data-Driven
Optimization
Continuously refine your strategies by leveraging data analytics, identifying key performance indicators and optimizing campaigns for sustained, impactful digital marketing success.
Our PPC Services
Google PPC Campaign Management
• Drive high-intent traffic with data-backed keyword targeting.
• Continuous optimization to reduce cost-per-click and increase ROI.
• Transparent reporting to keep you in control of every campaign.
Meta Ads Management
• Engage audiences on Facebook and Instagram with compelling creatives.
• Optimize campaigns for awareness, engagement, and conversions.
• Advanced targeting to reach the right customers at the right time.
Google Performance Max Campaigns
• Unlock all of Google’s channels with a single, smart campaign.
• AI-driven optimization to maximize reach and conversions.
• Custom creative strategies to ensure brand consistency across touchpoints.
PPC Strategy & Consultation
• Tailored strategies built around your business goals and budgets.
• Competitor analysis and market insights to stay ahead.
• Clear roadmap for scalable and sustainable growth.
Conversion Rate Optimization
• Identify bottlenecks in your funnel with data-driven insights.
• A/B testing to boost conversions without increasing ad spend.
• Optimize user journeys for maximum impact.
Landing Page Optimization
• Design landing pages that convert clicks into customers.
• Improve page load speed, UX, and messaging alignment.
• Ensure every visitor finds value and takes action.
Our Clients
Our Clients
Works
exploring our compelling portfolio today.
Our Process
Case Studies & Results
- Dr. Doodley
- Nishka
- Liverpool
- BPL Cargo
About the Brand
Dr. Doodley is a premium pet health care brand offering services like vaccination, treatment at home and hospitals. With a mission to build awareness, drive trials, and establish long-term customer loyalty, the brand partnered with us to strengthen its digital presence.
Objectives
- Build awareness in the competitive pet health care category
- Generate quality leads and drive first-time orders
- Optimize ad spend for maximum ROI
- Improve repeat purchases and customer retention
Our Approach
Performance Marketing
across Google Ads
(Search + Performance Max)
& Meta Ads
Content Strategy & Social Media management for consistent engagement
Creative Campaigns
aligned with brand
storytelling
Conversion Optimization
via targeting, retargeting & scaling high-performing ads
Results (Jan–Jul 2025)
- 11,250 total Leads generated
- 6,852 conversions with up to 68% conversion rate (June peak)
- Revenue Growth from ₹3.8 lakh (Jan) → ₹1.4CR (Jul)
- Cost per Lead optimized from ₹435 → ₹225
- Balanced channel strategy: Google drove scale, Meta amplified reach
Impact
Dr. Doodley has grown into a recognized brand in the pet nutrition space, scaling both customer acquisition and brand visibility while maintaining cost efficiency.
Impact
Dr. Doodley has grown into a recognized brand in the pet nutrition space, scaling both customer acquisition and brand visibility while maintaining cost efficiency.
Looking to scale your brand like Dr. Doodley?
Let’s talk → [email protected] | 8197158503
Impact
Dr. Doodley has grown into a recognized brand in the pet nutrition space, scaling both customer acquisition and brand visibility while maintaining cost efficiency.
Looking to scale your brand like Dr. Doodley?
Let’s talk → [email protected] | 8197158503
About the Nishka Jewellery
Nishka Jewellery is a premium jewelry brand offering timeless designs and contemporary collections. With a growing customer base in the UAE, the brand wanted to expand awareness and drive engagement through performance marketing across Google Ads and Meta Ads.
Objectives
- Build brand visibility in a competitive luxury segment.
- Drive high engagement and views for video and display ads.
- Ensure cost-effective reach across target audience segments.
- Optimize campaigns for maximum ROI through multi-channel presence.
Campaign Strategy
Google Ads
Focused on display, video, and search campaigns to capture high-intent users.
Meta Ads
Leveraged Facebook and Instagram for visual storytelling, brand awareness, and retargeting.
Audience Targeting
Segmented by demographics, interests, and jewelry purchase intent.
Creative Strategy
Highlighted brand aesthetics through elegant visuals and engaging video ads.
Performance Results (Jan–July 2025)
Google Ads
- Impressions: 10,249,051
- Engagements: 6,600,111
- Video Views: 5,692,668
- Ad Spend: AED 82,249.37
- Key Insight: High engagement rate demonstrated strong creative resonance and brand recall.
Meta Ads (Facebook + Instagram)
- Impressions: 27,477,448
- Reach: 5,265,882
- Engagements: 3,219,360
- Video Views: 27,924,843.
- Ad Spend: AED 112,102.94.
- Key Insight: Strong visual storytelling on Meta platforms resulted in massive video consumption and wide audience reach..
Overall Impact
- Brand Visibility Boosted – Over 37 million impressions combined across platforms.
- Engagement Driven – 10M+ interactions across campaigns, building strong brand affinity.
- Efficient Spend – Optimized CPC and CPM ensured maximum ROI with balanced reach and engagement.
- Video Dominance.– Video ads proved highly effective in capturing audience attention, particularly on Meta.
Conclusion
About the Brand
Liverpool is a fast-growing men’s fashion brand with over 30 stores across India, especially in Gujarat. The brand is positioned in the affordable fashion category and focuses on premium fabric, lightweight styles, and all-day comfort.
Challenge
- Increase online revenue through Google Ads, Meta Ads, and Performance Max campaigns.
- Maintain an efficient cost per acquisition (CPA).
- Strengthen repeat purchases while driving new users.
Our Approach
Multi-Platform PPC Approach
• Google Shopping & Search Ads to capture high-intent buyers.
• Google Performance Max for broader discovery and optimized conversion campaigns.
• Meta Ads (Carousels, Catalog Ads, and Seasonal Offers) for awareness, engagement, and remarketing.
Creative Optimization
• Carousel ads highlighting USP: Premium fabric, lightweight, all-day comfort.
• Seasonal promotions (e.g., Valentine’s offer campaigns).
• Dynamic product ads to drive catalog sales.
Budget Optimization
• Adjusted daily budgets based on performance (higher allocation to high-ROAS campaigns).
• Phased investments aligned with sales spikes (Dec–Feb sales campaigns).
Key Results (Nov 2024 – Jul 2025)
- Total Orders Generated: ~8,891
- Average Conversion Rate: 8–15% across campaigns.
-
Revenue Growth:
- Jan 2025: ₹55K → Jul 2025: ₹16.9L
- Peak: ₹7.9L in May 2025
-
Efficiency:
- Cost per conversion: as low as ₹215–₹338 in peak months.
- ROAS up to 8.5x on certain campaigns (Google Shopping Polos).
📈 Overall, Liverpool saw a 13x jump in monthly revenue within 6 months.
Highlight Campaigns
- Meta Catalog Sales (Polo): ROAS consistently above 9.2x in Dec campaigns.
- Google Shopping Polo (Pmax):Achieved 6.5x ROAS in Feb with optimized budget scaling.
- Google Search Polos:Drove high-value conversions at efficient CPC.
Looking to scale your brand like Dr. Doodley?
Let’s talk → [email protected] | 8197158503
Impact
Dr. Doodley has grown into a recognized brand in the pet nutrition space, scaling both customer acquisition and brand visibility while maintaining cost efficiency.
Looking to scale your brand like Dr. Doodley?
Let’s talk → [email protected] | 8197158503
About the BPL Cargo
Beck and Pack Logistic (BPL) is a Saudi-based relocation company with more than 20 years of experience in the industry. Renowned for their trusted services in household, office, car relocations, and warehousing, BPL has built long-term corporate contracts with leading companies in the Kingdom. With expertise in both domestic and international relocations, BPL is a recognized and reliable partner for individuals and businesses moving out of Saudi Arabia.
Objectives
- Generate quality relocation leads from both individuals and corporates.
- Strengthen brand visibility in the competitive relocation services category.
- Optimize Cost Per Lead (CPL) while scaling ad spends.
- Drive international relocation leads, a key focus for business growth.
Our Approach
Executed Google Ads campaigns targeting high-intent search queries in relocation, shipping, and warehousing.
Developed keyword clusters for international relocation, office moves, car shipping, and domestic services.
Optimized ads with engaging creatives and localized messaging to improve relevance and click-through.
Focused on conversion tracking (calls & international inquiries) to measure quality and ROI.
Regular optimization of bids, targeting, and ad copies to improve efficiency.
Results (Mar – Jul 2025, 4 Months)
- 229 Total international Leads generated.
- SAR 16,556 Total Spend across 4 months.
- Average Cost Per Lead optimized to SAR 79.76.
- Significant improvement in lead quality and international inquiries strengthening BPL’s outbound relocation business.
Impact
The campaigns helped BPL to:
- Build a steady lead pipeline for both domestic and international relocations.
- Enhance brand visibility and trust in the relocation services market.
- Achieve cost efficiency and scalability, making Google Ads a reliable growth channel.
- Position itself as the preferred relocation partner for expatriates, corporates, and individuals moving out of Saudi Arabia.
Impact
Dr. Doodley has grown into a recognized brand in the pet nutrition space, scaling both customer acquisition and brand visibility while maintaining cost efficiency.
Looking to scale your brand like Dr. Doodley?
Let’s talk → [email protected] | 8197158503
Testimonials
Director – Aadornly
Brand Manager – Wrangler
Managing Director – Ergoline
