A passionate team of highly skilled professionals committed to creating impactful campaigns. A creative agency that takes a holistic approach to advertising. Our team of designers, copywriters, and digital marketers collaborate seamlessly, ensuring your message is consistently conveyed across all channels.
Nandu’s Chicken, a Bengaluru-based brand with a 60-year legacy in the meat industry, aimed to establish itself as a leading player in the local market. Despite facing competition from established brands and lacking a digital presence, they needed to rethink their strategy. Positioning their products as the healthiest chicken in Bangalore, Nandu’s focused on providing hormone and steroid-free options. The “Committed to Deliver” campaign utilised digital mediums, including print ads and digital films, to raise awareness among millennials and a wider audience about the benefits of healthy chicken. Within six months, the campaign resulted in a retail store increase from 4 to 20 and a significant boost in e-commerce sales, rising from 75k to 7 lakhs.
Spar Hypermarkets, a global retail chain with a rich history, partnered with us to launch their online store and create brand awareness. Our challenge was to attract website traffic and promote “sparindia.com” despite competition from offline grocery shopping and other brands. Our strategy capitalised on Spar’s heritage and brand value by targeting existing consumers and establishing the online channel. We utilised print and digital mediums to generate excitement through print ads and broaden the reach with digital posts.
The integrated campaign, “Now Shop Online,” yielded remarkable results. Within six months, we expanded the brand’s reach across the city, attracting over 10 lakh new customers.