Green marketing is becoming increasingly important in today’s world, as consumers are becoming more environmentally conscious and are demanding eco-friendly products and services. Green marketing is the practice of promoting environmentally friendly products and services and highlighting a company’s efforts to reduce its environmental impact. Green marketing can help companies differentiate themselves from their competitors, attract new customers, and improve their reputation.

In India, several companies have recognized the importance of green marketing and are actively promoting sustainable products and services. Some of the major companies in India that are doing green marketing include:

1. Tata Group: Tata Group is a conglomerate that has made sustainability a core part of its business strategy. The group has launched several initiatives to reduce its environmental impact and promote sustainable development, such as Tata Power Solar and the Tata Sustainability Group.
2. Hindustan Unilever: Hindustan Unilever is a consumer goods company that has been focusing on sustainability through its “Sustainable Living Plan.” The plan aims to reduce the environmental impact of its products and operations and promote sustainable sourcing.
3. ITC Limited: ITC Limited is a diversified business conglomerate that has been focusing on sustainability through its “Triple Bottom Line” approach, which takes into account social, environmental, and economic performance. The company has launched several eco-friendly products, such as the “Sunfeast Yippee Tricolor Pasta,” which uses natural colors and flavors.
4. Mahindra Group: The Mahindra Group is a diversified business conglomerate that has made sustainability a core part of its business strategy. The group has launched several initiatives, such as the “Mahindra Hariyali” program, which aims to promote sustainable agriculture, and the “Clean and Green” initiative, which focuses on waste management and environmental conservation.
5. Godrej Group: The Godrej Group is a diversified business conglomerate that has been focusing on sustainability through its “Good and Green” strategy. The strategy aims to reduce the environmental impact of its products and operations and promote sustainable living.

Overall, these companies are leading the way in green marketing in India, and their sustainable business practices serve as examples for other businesses to follow.

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