Work, performance marketing

What the money actually did.

Seven campaigns, seven sets of real numbers from the ad accounts and monthly reports. Meta, Google, YouTube, WhatsApp lead forms and influencers, planned and run by RedPencil with creative built in house.

Coats, textiles and crafts. Uttarayan Kite Festival

A festive kite season that reached 8.07 crore impressions.

Coats wanted the Uttarayan kite festival to belong to its kite flying thread range across Gujarat. We built the campaign around kite makers and influencers with real standing in the kite community: tutorials, showcases, contests and user generated content, backed by festive paid media across the season.

The campaign passed every target set for it, on awareness, on engagement and on traffic to the Coats social pages.

8.07 Crimpressions
1.07 Crengagements
60%engagement rate
10 lakhclicks to social

Nishka Momentous Jewellery, India and beyond. January to August 2026

Six thousand leads across markets, every month reported.

Nishka runs showrooms in the Gulf and Kerala. We run always on lead campaigns for gold exchange carnivals, gemstone festivals, the Golden Future Plan, couple jewellery, investment and hiring, plus brand boosts on Meta and YouTube, with WhatsApp lead forms where they convert better than landing pages.

The Calicut grand launch reel with the brand ambassador reached 3.3 million people on Meta alone in its first two weeks. Every campaign is reported monthly with reach, engagement, leads and cost so the client sees exactly what every rupee and dirham returned.

6,767leads
15.5Mpeople reached
38Mimpressions
24campaigns run
2countries
Monthlyreporting

Dr. Doodley, premium pet healthcare

From ₹3.8 lakh to ₹1.4 crore a month in seven months.

A young pet healthcare brand needed patients, not just followers. We ran Google search and Meta lead campaigns together, tightened targeting month on month, and rebuilt the lead handling so that enquiries turned into appointments.

Cost per lead fell from ₹435 to ₹225 while volume grew, and revenue scaled by more than thirty times.

₹1.4Crmonthly revenue, from ₹3.8L
11,250+leads
₹225cost per lead, down from ₹435
68%peak conversion rate
7months

Loan Doctor, financial services. July 2026

Four thousand leads in one month.

Loan Doctor helps businesses become funding ready. We ran Meta lead ads with creative built around one clear promise, and delivered 4,173 leads in a single month at a cost the client could scale.

4,173leads in July
Metalead ads
Scalablecost per lead

Gone Mad, FMCG snacks. Integrated campaign

Cracker ko cash karo.

Gery Gone Mad had good products and low awareness in the South. We built a youth facing consumer promotion around an assured ₹100 cashback and a ₹50,000 prize on every pack of Sugar Cheese Crackers, then amplified it with influencers, an animated digital film and social ads.

10M+views
2Msocial interactions
10 lakhpacks sold

Nandu's Chicken, food retail. Committed to Deliver

The healthiest chicken in Bengaluru.

A sixty year old hatchery entering retail against established names. We positioned Nandu's as the chicken without hormones or steroids, under the line Committed to Deliver, across print, digital films and social.

4 to 20retail stores in six months
₹75K to ₹7Lmonthly e-commerce sales
6months

SPAR Hypermarket, retail. Now Shop Online

Taking a hypermarket online.

SPAR needed its new online store to matter to shoppers who still bought groceries in person. We leaned on the brand's heritage, targeted existing customers, and ran print and digital together to launch sparindia.com.

10 lakh+increase in reach
6months
Print + digitalintegrated

How we run media

Creative and media, one team.

The people who write the ad plan the media. That is the whole advantage. Creative gets built for the placement it will run in, budgets follow what is working, and reporting is written in plain language every month.

Platforms: Meta, Google Search and Display, YouTube, LinkedIn, WhatsApp lead forms, influencer programmes. Markets: India and beyond.

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