Influencer Marketing

Is More Popular Than Ever

Worry not! We got your back! We take care of all of your Influencer Marketing needs.

You’ve landed in the right spot if you want to know what influencer marketing trends 2022 will offer your way. Influencer marketing has already been big and only getting bigger. The finest influencers stay abreast of trends so that they may provide brands with whatever they need to bloom. With the social media landscape evolving instantly, it’s critical that influencers capitalize on the newest influencer marketing trends to secure their power and expertise.

Digital Marketing trends to watch out for.

Red Pencil reveals the true greatness of the Influencer Marketing Agency through AI and data competence. We are designing a one-of-a-kind advertising ecosystem to make it more interactive and innovative through people’s liking, sharing, and commenting.

Why choose Red Pencil Advertising?

You Matter

We listen to you with open and
focused thought.

We Promote

We bring out the best for you to be the
first of your kind.

We Believe

We work collaboratively with you while thinking together
to help your company turn up.

Pro-active

We think and act in anticipation of potential future concerns, needs, or modifications to the brand and proposals, and use Influencer Marketing to ensure that it does not interfere with functionality.

Our Works

Our Clients

You should not put off choosing Influencer
Marketing any longer. Understand why!

Who enjoys boasting? None!

Who wants to hear you boast when you have the power to make people talk about you? Word-of-mouth marketing is always effective and will remain so in the future. Influencer marketing is simply a subset of it.

Big-time savings

Highly cost-effective, and gets you to take more action and decide if you need to implement changes based on ROI, which does not affect the activity, unlike traditional advertising.

Direct access to your TG.

You don’t really need to spend your valuable time intending to get
inside the minds of your TG. Find an influencer who is affiliated with
our brand’s image, and voila!

Get ready to be the talk of the town!

Your brand will gain access to a larger ready-made audience with the help of influencers who already have thousands of followers. It will also get the eyes and attention it deserves if you hire influencers whose icon is loyalty.

According to studies, two-thirds of marketers
increase their spending on influencer marketing.

The first most popular and efficient channel ranked, with over a billion users and 89% influence.

Positioned as the second most influential site due to its ease of creating content.

Due to its friendly approach, Facebook has a 45% influence.

Twitter has a 33% influence with 330 million active monthly users.

This is how the Red Pencil strikes!

Quality content and approach

We believe that every product has a story to tell, which is why we involve your brand’s core message in it all. And guarantees that you will not look back, as it will be done in the most enduring way imaginable by choosing the right influencers.

Influencer casting and enrollment powered by AI

Red Pencil collaborates with a network of verified influencers and bloggers with expert knowledge and experience in traditional and social media, ensuring that no detail is overlooked.

Campaign implementation

Finding the right influencer is only the first step for those who are unaware. Red Pencil takes care of the first and subsequent steps. Negotiations, legal agreements, tracking compliance, campaign content coordination, posting, and, of course, payments.

Precise detailing

We assess the efficiency of the influencers chosen for each project Which helps greatly in identifying deliverable influencers as well as the type of content and channels that should be enforced, and good to go for a more influential campaign.

Data - The Future of Influencer Marketing

Why do you think that a great influencer is not just enough?

Finding an influencer who is the best fit for your brand is extremely crucial unless you only
expect good reach. There is a glut of information on the internet, and data technology
can help us sort through all of this.

Where does the money go?

AI and data assist in measuring the worth of each and every post in your campaign.
They verify that the influencers are genuine and worth pursuing.

Is it possible to track campaigns?

Yes, you can easily learn the status of your campaign by looking at the following factors:

• Reach
• Audience Expansion

Witness for yourself how many people it reaches, as well as how much communication and generation
it develops. Red Pencil provides detailed information about its performance, total media value earned,
opinions, and a quick review of all media interactions.

ENHANCE YOUR BRAND BY REACHING TO NEXT LEVEL.

Empower your
business and take it
to the next level.

[email protected]

+91 81971 58503

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+91 74116 53619

GET A FREE QUOTE!

Brand Intro

Komala hatchery’s Nandu’s Chicken is a brand that primarily sells meat and seafood products. A Bengaluru based brand has a sixty-year legacy in this sector. The brand has a vast range of products which includes raw meat and ready to cook products.

The Objective

Nandu’s Chicken wanted to reach every consumer with its vast range of products. So, the brand entered the retail sector and aimed to be the top player in the Bengaluru market.

With the new market and competitors in this sector, it became crucial for the brand to re-think its strategy to associate the brand with the audience.

The Challenges

The brand was new in the retail sector and surrounded by established brands. The brand had a vast range of products but had a lack of digital presence and technology. The brand wanted to form a relevant connection with the audience and form itself digitally.

Creative Idea / Strategy

The meat and seafood industry is affected by adultery. The local vendors use chemicals for preservation that are harmful and unhygienic.

Nandu’s chicken is a brand that believed in giving the best of chicken to its consumer. A chicken without any Hormone and Steroids. The campaign idea brought us to ‘Committed to Deliver.

So we positioned the brand as the healthiest chicken in Bangalore.

Execution

We aimed to create awareness about the campaign through digital mediums to connect millennials and the rest with compelling print ads. In addition, our digital films also helped the brand to spread awareness about healthy chicken.

Result

The campaign Committed to Deliver increased retail stores from 4 to 20, and the E-commerce sales increased from 75k to 7 lakhs in just 6-months.

Brand Intro

Gery Gone mad has become the ubiquitous snack product served at every home. The brand has a comprehensive and unique range of products with a strong distribution network across India.

Garuda Polyflex Foods Pvt. Ltd is a joint venture established in 2011 between Garuda Food of Indonesia and the Polyflex Group of India.

Polyflex is a 40-year-old Bangalore Based $50 Million Company that deals in the Luxury and Comfort business.

The Objective

In the vast pool of the growing FMCG market, the brand Gery gone mad wanted to create a buzz in the South Indian market and to stand out as a brand in the region.

The consumer has always preferred Gery gone mad for making their snack break delicious with Choco stick, Sugar Cheese Cracker and other gone mad products.

The brands’ objective was to make Gery gone mad more relevant for the millennials and register strong brand awareness. Hence the digital medium is used to connect with the audience.

The Challenges

The Gery gone mad products received good reviews, but the brand awareness was too low compared to its competitors. Hence the brand wanted to reach its target audience and form a community.

Creative Idea / Strategy

‘Cash prize’ has been a trend to grab the attention of the Millenials in 2020. So the brand launched a consumer promotion campaign called ‘Cracker ko cash karo’. The idea was to provide a value-add to the consumer. So on every pack of Gery gone mad Sugar cheese crackers, the consumer will get an assured cashback of ₹100 and a chance to win a cash prize of ₹50,000.

The brand positioning was a youth brand, and the communication crafted was quirky and engaging to grab the audience.

Execution

We aimed to create awareness about the product through the campaign. The brand collaborated with influencers to share and amplify the message to reach the target audience. The brand also made an animated digital film and digital ads to create buzz on social media.

Result

The brand business improved in the south Indian region, and it received 10 lakh Sugar cheese cracker sales.

Views – 10 Mn+

2 Mn interactions on social media

Brand Intro

Spar Hypermarkets in India result from a strategic partnership between Dubai based Landmark groups Max Hypermarkets India Pvt. Ltd. & Amsterdam established SPAR International. The company started with one store in 1932 and now comprises 12,500+ stores in 44 countries across four continents. At the heart of these core values is SPAR stores’ commitment towards Freshness, Choice, Value, & Service.

The Objective

The Spar hypermarket wanted to launch its online store and create brand awareness.

The Challenges

The brand wanted to build traffic to the website and create awareness of sparindia.com. As the few segments of the crowd still believe in buying groceries offline. It was a challenge to compete with Big brands other local stores.

Creative Idea / Strategy

We used the heritage and brand value of the original brand and targeted the existing consumers to establish the new channel. So we choose both print and digital mediums to promote and reach the brands’ target audience.

Execution

The print ads helped create hype about the channel, and the digital post helped reach more people.

Result

The integrated campaign Now Shop Online helped the brand to generate business and reach across the city. In contrast, within 6-months, the brands reach had an increase of more than 10 lakh.

LET'S TALK

Let’s collaborate on your creative requirements. Reach out today to discuss how we can elevate your brand with our creative skill.

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